Bruce C. Gockerman

POC 4: EBITDA: Earnings Before Interest, Taxes, Depreciation & Amortization

As noted in our previous exploration cash flow is the touch stone of valuation methodologies, and business in general. EBITDA is widely used in practice as a convenient “proxy” for cash, and no journey into valuation would be complete without a deep dive into this concept. EBITDA will be explored regarding what it represents and […]

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POC 3: Cost of Capital

Cost of Capital (COC) is a critical concept in understanding firm value, defined as that rate of return (return on investment) an investor must receive to entice the investor to commit capital to the proposed investment.  Owners of companies must understand the important role cost of capital plays in transaction value determination. Owners focus on

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POC 1: Noise – An Introduction

We start our journey with the concept of “Noise” because noise creates difficult problems with the objective and rigorous understanding of firm valuation and value creation. The problem manifests in the Noise/Insight Ratio Model. Statistically “noise” is unexplained variability within a data sample which degrades the quality and usefulness of any insight (signal) and the

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